Animation is an incredibly versatile form of video - it can be created as a stand alone piece, to work with a voice-over, to compliment live action video and to display all sorts of different information.
One way that motion graphics are commonly used is as part of promotional videos - a way to market or share information about a product or service.
Explainer videos are a way to tell your brand story, do a product pitch or to generally explain how a product or service works in a short succinct animated video. They are particularly powerful because of the flexibility of animation and the things you can demonstrate that wouldn’t be as easy to do with text or live video.
They are also a great way to create videos that fit and align with your brand - from colours, to logos to the general look and feel of the explainer video.How to explain your complex service or product to anyone in just 60 seconds
Live action videos are suitable for a lot of different scenarios from customer interviews to pieces to camera to showing how a product looks and works in real-life. Motion graphics compliment live action video by adding an extra layer of depth and information. This might consist of graphical overlays through to clever edits and crossovers between the two forms of video.
Infographics have long been a favourite content asset for marketers as they are a great way to display data without it looking boring and when done correctly, they tell a powerful story relating to the data in hand.Next Chapter: Using motion on the web to create unique experiences and enhance UX