The complete guide to using animation in marketing!
Introduction: What Is Motion?
I made this guide to help explain how to use animation in marketing assets. I wanted to create a complete guide with no BS. Just useful information for taking your marketing to the next level.
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INTRODUCTION: what is motion
Why are motion graphics important?
What do they look like?
How do they help with marketing?
Why marketing with motion?
Benefits of motion
How motion helps with creativity
Video is taking over. Don't miss it!
It's easier than you think to start
It's not as expensive as you think
When and Where to use motion
How motion graphics complement your marketing strategy
Situations where motion is a great idea to explore
Situations where motion is NOT worth exploring.
Representing your brand and values
Motion graphics allow you to express yourself
Recognition from your motion
Define your values with motion graphics
The hidden messages of motion graphics
Tell a story
Contrasting ups and downs
Think about the message
Using Motion and animation in social media to get more engagement
Using Animated explainer videos to educate your audience
Motion graphics over live action
Using motion on the web to create unique experiences and enhance UX
Interactive digital experiences
Formats and distribution
Testing the waters
Take the jump
How do I start?
What's the story or message you're trying to tell?
Does it fit with the central idea of the campaign?
Think about what you want to move and why
Taking it to the next level
Learning motion graphics
Tell your story your way