Branding can be incredibly difficult to get right, especially when you’re relying on pre-created videos and images from stock websites to represent your individual brand.
As tricky as it is, it’s also incredibly important as it can help you stand out from your competitors. It’s for this reason that I think every brand should:
While not every image or tagline or even motion graphic will do all of these things, it’s the coming together of all of your branding that fulfils these three elements.
How do motion graphics fit into your brand?
What is the story you’re trying to tell? What does the business do? What is the unique selling point? All of these things can be developed into motion graphics that make it clear to the audience what your business does and how you can help them.
Just like a great logo, motion graphics can be designed to fit your brand so that when people see the graphics, they recognise your brand. This can be expressed through colours, logos, styles or a unique intro or outro.
Put a little bit of your company and the values you adhere to into motion. Show more of who you are and what you stand for into motion graphics than can be shared and shown on your website. Easy to see and quick to understand!
Beyond the direct effect of motion graphics, in which they tell a story are the hidden messages for your brand. Essentially, this comes down to how people perceive your company.
Are you known as the brand that always has a picture of the same person in different poses? Not with motion graphics.
Different types of animation allow you to subtly say more about your brand, for example:
What do you want to stand for and how do you want to be perceived? There’s more to motion graphics than just the message they’re trying to tell.Next Chapter: Telling Your Story With Animation