Mixing animation with video footage. This could be animated text, diagrams or hand drawn elements. This technique is very common with advertising as you can show the real product whilst using graphics or text to help tell the story and evoke emotion.
A good mix of animation and video footage requires finding the flow of balance between the two types of media. Making them work together rather that one fighting for attention. The motion graphics need to look and feel like they belong.
The main benefit of adding motion graphics to footage is the ability to add extra information for the viewers. This can be in the form of text and titles or graphics and diagrams. They can add more brand personality and life to the video whilst also helping to tell the story.
I want to help. I want you to smash your goals. I take the time to understand your business, your objectives and your audience. I don’t try to pretend I’m an expert in your field. We work together to create animations that fit perfectly with the footage. I’m flexible with budget and transparent in the way I work. Keeping you in the loop throughout the process so everyone knows the state of the project.