"Thanks Ben - It's looking so good! All of the little bits of extra movement make it feel loads more lively, which is great." - Faculty | "Had a chat with the guys and the storyboard has gone down really well. They are loving your work so much! Thanks again Ben, can't wait to see the finished video." - TM Design |
An animation strategy workshop is a process in which, together, we find the real problem and figure out the best way we can smash your goals. Whilst animation is the focus we need to think about the complete user journey in order to get the best results from the project. They are done in workshop environment using an online collaboration tool letting everyone chip in and work together to create the plan. Once we have the plan in place it’s then time to execute the project and create the perfect animation for your business. You can keep the interactive mind map for future projects across other mediums and share it with the rest of your team.
A good animation plan is deep, detailed and focused on the objective. It should be easy to share and comprehensive enough for anyone to follow allowing your whole team to get the most out of it. During the workshop I listen and ask questions to get to the root of the goal and make sure our plan will give us the best results. It’s all about teamwork, you know your business and your audience best. Combining this with my motion design and user experience knowledge we can create a solid plan of action to get you results.
The benefits are obvious, you get much better results from your animation project if you have a detailed plan first. They will have a well defined purpose which the designer can then focus on when creating the animation. You and your team will also have a deeper understanding of both the problem you’re solving and the goals which you can use across other marketing methods. It also allows for a smoother animation workflow as we have a ‘north star’ to aim for when making design decisions.
I want to help. I want you to smash your goals. I take the time to understand your business, your objectives and your audience. I don’t try to pretend I’m an expert in your field. We work together to create an animation strategy plan that gives your project better results by being focused on your goals.
The first phase is always to understand the goal and then create a solid plan. It's important to write down and confirm the distribution, business and project objectives, audience and emotion. This gives us the foundation for creating your perfect video. The visual part of the plan can take many forms depending on the project but normally includes a moodboard or styleframes to quickly work through different styles we think might work and storyboard which shows the flow and structure of the video.
Next we move onto creating styleframes to show the art direction for the project and create any assets required for the final animation. Styleframes are frames from the storyboard that I design in the style of the final animation based on our moodboards. This gives us an accurate representation to edit and tweak until we are happy to move on to the next stage. Once we have confirmed the styleframes I can start creating any assets required for the rest of the project such as typography, graphics and illustrations.
The final stage is to bring the project to life through movement and audio. I use different animation techniques such as classic tweening and frame by frame alongside motion principles to create smooth animation that flows and reflects the mood of the styleframes. It's important to create movement that enhances the message of the project rather than distracts from it. I add and mix any audio including voiceovers, background music and sound effects before finally exporting the animation ready for the desired distribution platform.