Many animated assets can be used in digital marketing including campaign graphics, animated infographics, interactive webpages and paid video adverts. All crafted towards a focused marketing goal. They can lead the charge to bring your content alive or be subtle details to add personality. They help push your marketing campaigns to the next level and smash your targets.
Good animated marketing assets will be targeted to your goals. They will be formatted to work on your desired platform or medium and able to be tweaked to be used across other marketing channels. They should be easy for your team to manage and share for any future campaigns.
Animation can bring life to your marketing campaigns and show your brand personality. They allow your content to connect and communicate with your audience better leading to higher conversion rates and other marketing metrics. They are attention grabbing and engaging which every marketer knows is key to creating great campaign graphics.
I want to help. I want you to smash your goals. I take the time to understand your business, your objectives and your audience. I don’t try to pretend I’m an expert in your field. We work together to create marketing videos and animations that resonates with your audience and hits your business objectives. I’m flexible with budget and transparent in the way I work. Keeping you in the loop throughout the process so everyone knows the state of the project.
"Thanks Ben - It's looking so good! All of the little bits of extra movement make it feel loads more lively, which is great."
"Had a chat with the guys and the storyboard has gone down really well. They are loving your work so much! Thanks again Ben, can't wait to see the finished video."
Whilst every video is different, this is a rough outline of how the process normally goes:
• Learning more about your business, goals and purpose for the video to make sure you get the most from the final result.
• I work with you to edit a script using your unmatched knowledge of the topic which I can understand at a basic level but don’t pretend to be an expert like yourself. The dynamic works quite well as it can be hard to explain complex subjects to viewers who maybe new to the topic.
• Next we research visual styles which fit your brand, the topic and is best suited to aid the explanation. This isn't set in stone as it's just used as a guide for when creating the storyboard. I create this based on the script whilst taking into account the visual style.
• Once the storyboard is complete I create final style frames which represent the visual design. This involves creating assets like 3D models or illustrations. I can also get any voiceover that may be needed recorded.
• I create the animation based on the style frames before adding any audio and mixing the levels.
• I send over the final high resolution render as well as any project files.
Whether you're all planned out with a storyboard ready to go or need some help in choosing the best path. We can talk about creating the perfect animation for your business.Get In Touch