"Thanks Ben - The explainer video is perfect and feedback from the team is it's great! I just need the final files then I can start my campaign!" - Planmeca | "Had a chat with the guys and the storyboard has gone down really well. They are loving your work so much! Thanks again Ben, can't wait to see the finished video." - TM Design |
The purpose of explainer videos are to educate. They help explain complex subjects with ease using graphics and abstract representations to visually communicate any topic or ideology to the viewer. They can be part of a course, embedded on your site or part of an email campaign. Explainers are great for making your business stand out and is perfect for mobile viewers.
A quality explainer animation communicates strongly with its indented audience. It uses their language and is as complex or as simple as the user needs. A good explainer video is also well paced, giving time for the viewer to digest information. This is reflect in all aspects of the video form motion design to the script itself. It has to have the perfect balance of form and function.
An explainer video helps people understand faster and and with greater retention. A growing number of people find it much more engaging to watch a video than read text but an explainer can also sit alongside text. They are easy to share and can be posted easily across the web which increases the reach to help build and showcase your brands visual identity. The contents of the video can be split up, changed into another format or expanded upon to generate more content for your audience. A hidden bonus is with SEO benefits of adding an explainer video to a webpage can have.
I want to help. I want you to smash your goals. I take the time to understand your business, your objectives and your audience. I don’t try to pretend I’m an expert in your field. We work together to create an explainer video that both educates the viewer and reflects your brand. I’m flexible with budget and transparent in the way I work. Keeping you in the loop throughout the process so everyone knows the state of the project.
The first phase is always to understand the goal and then create a solid plan. It's important to write down and confirm the distribution, business and project objectives, audience and emotion. This gives us the foundation for creating your perfect video. The visual part of the plan can take many forms depending on the project but normally includes a moodboard or styleframes to quickly work through different styles we think might work and storyboard which shows the flow and structure of the video.
Next we move onto creating styleframes to show the art direction for the project and create any assets required for the final animation. Styleframes are frames from the storyboard that I design in the style of the final animation based on our moodboards. This gives us an accurate representation to edit and tweak until we are happy to move on to the next stage. Once we have confirmed the styleframes I can start creating any assets required for the rest of the project such as typography, graphics and illustrations.
The final stage is to bring the project to life through movement and audio. I use different animation techniques such as classic tweening and frame by frame alongside motion principles to create smooth animation that flows and reflects the mood of the styleframes. It's important to create movement that enhances the message of the project rather than distracts from it. I add and mix any audio including voiceovers, background music and sound effects before finally exporting the animation ready for the desired distribution platform.