Logo & Branding Animation

"Absolutely great service and exactly what I was looking for thank you. Will definitely recommend you to others!" - The Travelling Ergonomist     |     "Amazing, thanks Ben. These look great, the client likes them too and says to pass on their thanks to you!" - TH Creative     |    

Logo & Branding Animation

Branding motion graphics can take many forms, some of the most common are logo animations, animated icons sets and intro videos but can also include animated patterns, characters and presentation graphics. These animated graphics in your branding and logo can help communicate your brands personality and values. They can be useful when creating more digital content and be used on your website, social, other videos etc.

Creating Your Perfect Animated Brand

Effective animation within branding enhances your brands personality. They should be easy to distribute across all platforms and work together as a set of branding elements or on their own with other static forms of content. Like all branding, there should be guidelines to follow when using them and when creating these rules it is very important to cover a wide range of applications.

Benefits Of An Animating Your Brand

There are many benefits to animating your branding. It allows you to communicate with more emotion, this lets you really showcase your brands personality and connect with your audience. It makes you stand out by being eye catching and evoking a stronger emotion towards your brand. Having a library of brand elements that you can use helps keep all your content and assets consistent both internally and externally.

Why Choose Me

I want to help. I want you to smash your goals. I take the time to understand your business, your objectives and your audience. I don’t try to pretend I’m an expert in your field. We work together to create branding animations that reflects your brand. I’m flexible with budget and transparent in the way I work. Keeping you in the loop throughout the process so everyone knows the state of the project.

Strategy
& Planning

The first phase is always to understand the goal and then create a solid plan. It's important to write down and confirm the distribution, business and project objectives, audience and emotion. This gives us the foundation for creating your perfect video. The visual part of the plan can take many forms depending on the project but normally includes a moodboard or styleframes to quickly work through different styles we think might work and storyboard which shows the flow and structure of the video.

Illustration
& Design

Next we move onto creating styleframes to show the art direction for the project and create any assets required for the final animation. Styleframes are frames from the storyboard that I design in the style of the final animation based on our moodboards. This gives us an accurate representation to edit and tweak until we are happy to move on to the next stage. Once we have confirmed the styleframes I can start creating any assets required for the rest of the project such as typography, graphics and illustrations.

Animation
& Audio

The final stage is to bring the project to life through movement and audio. I use different animation techniques such as classic tweening and frame by frame alongside motion principles to create smooth animation that flows and reflects the mood of the styleframes. It's important to create movement that enhances the message of the project rather than distracts from it. I add and mix any audio including voiceovers, background music and sound effects before finally exporting the animation ready for the desired distribution platform.

Ready To Get Started?

Whether you're all planned out with a storyboard ready to go or need some help in choosing the best path. We can talk about creating the perfect animation for your business.


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